While our political leaders and other greedy members of the hierarchy are desperate to maintain their sales and position in the market despite the rapid changes in the retail climate of Australia, much of the news being spread at the moment about the alleged improvements in retail sales is untrue. For sellers of promotional products this trend in the market could be seen as either an advantage or a problem. Obviously if cash flow is tight then the likelihood of increased investment in marketing and promotion is limited with many companies, while in fact it is under these market conditions that spend on advertising and promotion should be enhanced.
Gentle readers, there is little doubt that the general level of interest in branded promotional gifts is going through the roof in the present marketing climate. While traditional media advertising is looking shaky as readers desert old style media for the online world of electronic smoke and mirrors. In these changing times, is there anything which cuts through to the essence of human relationships than the giving of gifts from one person to another.
If you’re really in the business of promotional marketing which at its core is all about making sure relationships between individuals are expanded and enhanced, then the old style way of expressing concern and interest in the well being of another, the handing over of a valuable gift, even something as simple as coffee mugs, is both a way of expanding future possibilities and taking care of the business at a personal level.